Moving Forward, Seton Hall’s Next Chapter

 

Team members: Barbara Horning, Tarsha Prindle

Overall Goal: To maintain an interactive two-way communication with all parties affected by the change in administration. This campaign will help inform concerned students and parents while allowing them to feel involved and important. Administration and faculty will be top priority as they are most affected by the change. Through constant communication, Seton Hall will assure administration that everything will continue to run as usual and that their voice will be heard.

Audiences:

-Administration

-Faculty

-Student

-Alumni

-Parents

Tweet for Students: “We are saddened to inform you that President Esteban has decided to continue his career at DePaul University, #movingforward with questions”

Tweet for Administration: “A change in administration can have positive and negative effects, we hope this will open communication with faculty/staff #movingforward”

The Facebook post will be targeted at parents and students and will describe Esteban’s reasoning and how the university is going to move forward.  “After many years of passionate service, Seton Hall University’s 20th president, Dr. A. Gabriel Esteban, will be moving forward in his career to Chicago’s DePaul University this summer. We wish him all the best in his new endeavors and would like to acknowledge all that Dr. Esteban has done for our great school. Not only did President Esteban inherit Seton Hall during a difficult era, but he oversaw the most growth ever seen. Seton Hall ranking has gone up with the rise in enrollment, which has allowed for many new campus upgrades and the creation of the Seton Hall medical school opening in 2018. However, Dr. Esteban is happy to be moving closer to family and we wish him good health and happiness. We are saddened to see this great legacy go but we shall move forward with the hiring process and find someone to live up to this great academic institution.”

As for a blog post, we will utilize WordPress in order to reach a large audience while being able to make longer posts and create discussion through comments. The author will be a student who has been involved with the school for at least three years and most likely has written for the Setonian. Seton Hall would partner with this student and give content in order for the student to blog it in an interactive and relatable way. The partnership mutually beneficial, because the school will offer it as an internship. The title of the Blog will be “The Pirate’s Plank: Moving Forward” and will be targeted at students and faculty in order to bring more perspective and a voice to the university. The theme will not just be hard news but will also have opinions and fun memes about the university.

The first blog post will be for students and discuss what they can look forward to.

“Our Future: Let’s Walk The Plank Together”

The second post will be for Alumni and will reminisce on Dr. Esteban’s years at Seton Hall.

“Saying Goodbye: A Pirate’s Salute”

DePaul Announcement:

“Within minutes, DePauls University’s new president, Dr. Esteban, will be be providing an overview of his plans.”

“12th president of DePaul University is sitting down with Vice Chair James T. Ryan to introduce himself and his plans for the school.”

“Did you know Dr. Esteban was an immigrant?Go check out his interview with James. T. Ryan”

“‘I am Honored to have the opportunity to shape (DePaul’s) future in partnership with the university community’-Dr. Esteban”

“Dr. Esteban has utilized the theme of diversity in many of his question answers.”

Student Questions and Answers:

  • Who do we contact with our questions and concerns?

o   All questions and concerns can be addressed through posting on social media, as someone else may have the same concern.

  • Will this transition effect school events, primarily graduation?

o   Many school events are already set in place such as graduation and will not be effected at this time.  Moving forward the new calendar year may have minor changes, which are currently unforeseen.

  • When will this transition be taking place?

o   This transition is taking place in July to try and create a smooth transition and allow any issues to be ironed out before the fall semester begins.  The final date has not been determined as of yet.

  • How can we be sure that the new administrator will meet our needs

o   Unfortunately we can’t assure that.  We can assure informative updates and two way communication.

  • There are so many rumors going around, will Dr. Esteban be holding a press conference?

o   Dr. Esteban will be hosting a webinar and all are invited.  This webinar will take place in June after final exams and grades are completed in May, so there are no interruptions during exam times.

The virtual event that students can participate in will be a webinar with a panel including President Esteban and others involved in the decision. There will also be Public Relations and communications specialist to help keep the conversation flowing. Students, parents, faculty and administration can watch the webinar from anywhere and post questions for the panelists to answer. A webinar if perfect for a university since many students live off campus and have different schedules. There will also be a twitter tag for people to ask questions with in case they cannot watch the webinar live. The webinar will be put onto the university website so it is accessible to those who missed it or want to watch again. The name of the event will be “Moving Forward: Saying goodbye to Esteban” and will be on a live video feed such as through facebook, twitter or a webinar website.

Other media that will be published are photos that sum up Esteban’s presidency, similar to how picture from Barack Obama’s time started trending at the end of his presidency. This will be a positive change and we will ask students to send in videos on social media explaining good memories they have of Esteban or commenting on what they hope to see for Seton Hall University in the future.

 

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