Mobile Reporting

Journalists have found the need to catch up with the technology world, especially after the boom of user generated content. Mobile reporting is being able to report on the go and at any time. Being able to break a story in the early morning before anyone else is a big benefit of journalist utilizing social media. One of the first instances of mobile reporting was when a journalist was inside a courtroom and was able to live tweet everything that was going on. The best stories are the ones that are remote and can’t otherwise be reported on such as oversees or places with little connection to the outside world.

There are two types of reporters, the gearheads and the light travelers. The gearheads tend to take everything you could possibly need such as laptops, cameras, smartphones, Internet connectors, cables and recording equipment. The light travelers only really need a smartphone and internet to accomplish their goals.

Many news organizations like the features that can alert the public immediately such as push notifications from apps and social media. Now they are able to receive news from all over, just because of the internet. Another benefit of mobile reporting is being able to send a reporter somewhere and not having to wait till they get back from their trip to get the story.


Moving Forward, Seton Hall’s Next Chapter


Team members: Barbara Horning, Tarsha Prindle

Overall Goal: To maintain an interactive two-way communication with all parties affected by the change in administration. This campaign will help inform concerned students and parents while allowing them to feel involved and important. Administration and faculty will be top priority as they are most affected by the change. Through constant communication, Seton Hall will assure administration that everything will continue to run as usual and that their voice will be heard.







Tweet for Students: “We are saddened to inform you that President Esteban has decided to continue his career at DePaul University, #movingforward with questions”

Tweet for Administration: “A change in administration can have positive and negative effects, we hope this will open communication with faculty/staff #movingforward”

The Facebook post will be targeted at parents and students and will describe Esteban’s reasoning and how the university is going to move forward.  “After many years of passionate service, Seton Hall University’s 20th president, Dr. A. Gabriel Esteban, will be moving forward in his career to Chicago’s DePaul University this summer. We wish him all the best in his new endeavors and would like to acknowledge all that Dr. Esteban has done for our great school. Not only did President Esteban inherit Seton Hall during a difficult era, but he oversaw the most growth ever seen. Seton Hall ranking has gone up with the rise in enrollment, which has allowed for many new campus upgrades and the creation of the Seton Hall medical school opening in 2018. However, Dr. Esteban is happy to be moving closer to family and we wish him good health and happiness. We are saddened to see this great legacy go but we shall move forward with the hiring process and find someone to live up to this great academic institution.”

As for a blog post, we will utilize WordPress in order to reach a large audience while being able to make longer posts and create discussion through comments. The author will be a student who has been involved with the school for at least three years and most likely has written for the Setonian. Seton Hall would partner with this student and give content in order for the student to blog it in an interactive and relatable way. The partnership mutually beneficial, because the school will offer it as an internship. The title of the Blog will be “The Pirate’s Plank: Moving Forward” and will be targeted at students and faculty in order to bring more perspective and a voice to the university. The theme will not just be hard news but will also have opinions and fun memes about the university.

The first blog post will be for students and discuss what they can look forward to.

“Our Future: Let’s Walk The Plank Together”

The second post will be for Alumni and will reminisce on Dr. Esteban’s years at Seton Hall.

“Saying Goodbye: A Pirate’s Salute”

DePaul Announcement:

“Within minutes, DePauls University’s new president, Dr. Esteban, will be be providing an overview of his plans.”

“12th president of DePaul University is sitting down with Vice Chair James T. Ryan to introduce himself and his plans for the school.”

“Did you know Dr. Esteban was an immigrant?Go check out his interview with James. T. Ryan”

“‘I am Honored to have the opportunity to shape (DePaul’s) future in partnership with the university community’-Dr. Esteban”

“Dr. Esteban has utilized the theme of diversity in many of his question answers.”

Student Questions and Answers:

  • Who do we contact with our questions and concerns?

o   All questions and concerns can be addressed through posting on social media, as someone else may have the same concern.

  • Will this transition effect school events, primarily graduation?

o   Many school events are already set in place such as graduation and will not be effected at this time.  Moving forward the new calendar year may have minor changes, which are currently unforeseen.

  • When will this transition be taking place?

o   This transition is taking place in July to try and create a smooth transition and allow any issues to be ironed out before the fall semester begins.  The final date has not been determined as of yet.

  • How can we be sure that the new administrator will meet our needs

o   Unfortunately we can’t assure that.  We can assure informative updates and two way communication.

  • There are so many rumors going around, will Dr. Esteban be holding a press conference?

o   Dr. Esteban will be hosting a webinar and all are invited.  This webinar will take place in June after final exams and grades are completed in May, so there are no interruptions during exam times.

The virtual event that students can participate in will be a webinar with a panel including President Esteban and others involved in the decision. There will also be Public Relations and communications specialist to help keep the conversation flowing. Students, parents, faculty and administration can watch the webinar from anywhere and post questions for the panelists to answer. A webinar if perfect for a university since many students live off campus and have different schedules. There will also be a twitter tag for people to ask questions with in case they cannot watch the webinar live. The webinar will be put onto the university website so it is accessible to those who missed it or want to watch again. The name of the event will be “Moving Forward: Saying goodbye to Esteban” and will be on a live video feed such as through facebook, twitter or a webinar website.

Other media that will be published are photos that sum up Esteban’s presidency, similar to how picture from Barack Obama’s time started trending at the end of his presidency. This will be a positive change and we will ask students to send in videos on social media explaining good memories they have of Esteban or commenting on what they hope to see for Seton Hall University in the future.


My First Adventure with a Live Twitter Chat


I have never participated in a twitter chat, which is evident as I had some technical difficulties and arrived to the conversation two hours late. However, I did prevail and thought that the discussion was interesting and engaging. The chat was about what Seton Hall University can do in order to continue communication with student and better it. The hashtag for the chat was #SHUTransition and many students voiced their opinions on the announcement that Seton Hall’s president Dr. Esteban is moving to DePaul.

I found the discussion to be interesting because people were able to organize their thoughts and I can absolutely understand how this would be helpful to companies. However, the time constraint does not seem necessary because I think ongoing conversation produces more thoughtful ideas and could generate more feedback.

Personally, I don’t use twitter that much to begin with so I will most likely not participate in future live chats but I do understand the positive aspects they produce.

My first tweet related to how SHU could make information more accessible. I think the Seton Hall website has so many different levels that it can be difficult to find the specific information you might need.

The second tweet I posted was in response to Brittany’s tweet about having an open social media conversation with the hashtag #AskDrEsteban. I thought that was a good idea but that Dr. Esteban might not be very technologically inclined and could utilize a manager or communications director.

My third tweet responded to Megan, who thought it was surprising that DePaul did not coordinate with Seton Hall for the announcement. I agreed especially because the schools are so connected through sports.

The fourth tweet was in response to Molly’s tweet about SHU not utilizing the media and understanding communication tactics. I responded to that because I don’t think Shu focuses enough on inter-department communication.

One tweet I liked was Andrew’s about focusing on positivity rather than letting the rumor mill fly. I think this is a good tactic, which could also be an opportunity to partner with DePaul.

The second tweet, which I thought had good insight, was from Lisa who pointed out that Seton Hall has not done a good job in trying to stop rumors flying around school and on social media. I also believe that SHU does a poor job in responding and keeping open communication with students.

Unfortunately, wordpress is not allowing me to embed the tweet so I will post a URL and screenshot.





My favorite beauty blogs

The first blog I like is called Shes in the glow and is a beauty blog for millennials and has make up tutorials and lifestyle tips.

The second blog I like is called Cult of Pretty and talks about new cult classics and what’s trending in beauty and fashion.

The third blog I like is called A Model Recommends, which was created by Model Ruth Chilly and has information on backstage tips, product picks and how-tos from a models perspective.

Blog Pitch

President Esteban,

As we bring Seton Hall University into the social media age, I believe that Seton Hall could benefit from a single outlet to give a voice to you and your team. What I propose is a blog that could be utilized in order discuss the issues you see facing higher education. This platform could be a great tool not only to promote the school but also to give it a voice in the national discussion.

So what is a blog you may ask, well it is an online content management system and way to publish your own content on your own terms. It utilizes a two-way communication system, which allows users to comment on posts and provide feedback.

There are three characteristics to a good blog. The first is to make sure your site is frequently updated in chronological order. The second characteristic is that each post receives a headline and content, which can include graphics and links. The third is to allow comments in order to receive feedback from readers.

These three characteristics will not only help the blog grow but will also help you learn how to make the posts better and better. Blogs are also a great public relations tool because they are a platform for connecting with the public. A public relations professional must bridge the gap between client and public and blog allows them to receive public feedback while addressing issues in an open and honest manner. Not only are blogs written by real people, but they are also completely customizable, as Ian Felton has explained in “Blogs as Excellent Public Relations Tools.” He explains that the traditional media has started visiting blogs because it is an outlet that sends all new posts to anyone who follows it.

A couple tips for building a personal branded blog is firstly to focus on Content, says Sarah Green, writer of “Key Strategies for Using Blogging to Build Personal Brand.” She continues to explain that material should be relevant to the topic and that it can attract new customers while retaining regulars. The layout is also important and a visual identity will make your blog more memorable. Her final suggestion is to make sure that all your social media platforms are connected so that there is an intermedia relationship between all accounts.

I believe that this blog could create the perfect platform in order to join the discussion in higher education and showcasing what Seton Hall’s views are on many topics.

The best target audiences for a Seton Hall blog is as follows:

  1. Active students: Students already have an idea about the SHU vision and are able to bring a bigger network through sharing on social media.
  2. Prospective student: This blog could really display what you love most about SHU and give prospective student insight into what they could expect.
  3. The higher education community: If this blog specifically discusses higher education then this community is good for continuing the swapping of ideas.
  4. The Catholic Church: There will be posts specifically about the catholic faith as this is a religious institution.
  5. Parents: This is a way to gain feedback from parents on many topics that arise at SHU.

If you have any questions about how to start a blog, this video can guide you through the first steps in making your new platform.

Other blogs that are some good inspiration are Wesleyan University, and Washington College.

I hope you found this information interesting and will get started on a blog as soon as you can!


Barbara Horning