Brittany and Barbara’s Twitter Scavenger Hunt-Seton Hall Edition

We had a lot of fun and learned some things we didn’t know on this scavenger hunt about Seton Hall. We choose to showcase what we think is great about Seton Hall and we want to share that with you.

Introduction Tweets:

School Spirit: We chose Marisa because she is definitely a huge Pirates fan but, she also is very dedicated to the school with her studies and within the Greek Community on campus.

Favorite eating spot: We wanted to find something different because everyone seems to dislike the food in the caf so, we wanted to find someone who actually enjoyed it!

Professor on the street: Dr. Shana Russell was chosen for the professor on the street because she young enough that she is on every major social media platform but still old enough to still have seen the rise of social media.

Student on the street: Denise was an interesting subject for the Student on the Street category because she actually does not like to get her news from social media or anywhere on the internet for that matter.

Academic Excellence: Although Seton Hall has an amazing scientific research facility, we choose to highlight the interactive Seminarian program. The catholic teachings at this school are very important to the curriculum. This year the Seminarians were able to go on the same pilgrimage that Jesus observed in Israel. They were very moved by their experiences and I think it’s important to advertise that to prospective students.

Scenic Spot: I choose to showcase the beautiful South Mountain Reservation that is just a couple blocks away from the Seton Hall campus. This area has numerous hiking and biking trails throughout the reservation and many locals can be seen on a morning stroll or an afternoon picnic.

Little-Known Fact: We wanted to showcase how diverse Seton Hall is and how the student population is a great cultural hub. This also showcases connections with other countries and the notion of studying abroad.

Fanatic Fans: Rebecca Marcinko and Kaitlyn Bunch are members of the Seton Hall Band and attend all basketball games. They enjoy playing in the band so much that they aren’t bothered if the team isn’t doing so well.

Extracurricular Extravaganza: Greek life has grown so much on campus, I wanted to showcase the good that it does instead of what is shown TV and in movies.

Freestyle: As for our freestyle post, we wanted to showcase not only the girls volleyball team but also the fact that Seton Hall has an intramural sports program that students who just want to play for fun can join.

Video: I wanted to show the housing opportunities around Seton Hall so I decided to make a video of the view of NYC from the Ivy Hill Apartments, which are a cheap housing option located directly behind campus.

Top 5 best Scavenger posts:

  1. The first post we liked is by Megan Stolarz and was about the Seton Hall Radio, which we think is a great feature of the school.

2. The second post we liked was about hanging in Dunkin before class, which is an usual occurrence for any Seton Hall student.

3. We loved this tweet by Nick because of the school spirit and funnily enough we thought about asking Tim for a quote too!

4. The fourth tweet we liked was about architecture in Mcnulty, which is really amazing and we think it’s good to showcase that.

5. Finally, we loved this picture of the campus chapel, it’s so beautiful and a safe place for many students.

Response tweet:


The most interesting thing about the scavenger hunt was going around searching for various opinions of what the question was, it would have been boring if everyone said the same exact thing. However, that was also the most difficult part of the scavenger hunt. Although it was tough and took us longer than expected, we still had a fun time going around and asking people for quotes and their opinions.


Collaboration in Journalism and PR

Collaborative journalism is a type of journalism that utilized multiple sources and contributors in order to create a story. It is important because it is a collaboration of effort, which helps round out a story. So why do we collaborate? One reason is that technology is always changing and having different people working on one project is a way to keep up with the rapid growth of technology because one person may know something the others didn’t. There a many types of collaboration, one would be Continue reading

Social Media Revolution and What That Means for Traditional Media Outlets

In recent years, social media has taken over the internet. We realized this was a phenomenon when the death of Osama Bin Laden was narrated on twitter by a nearby villager. In the Economist’s article “The people formerly known as the Audience” there is a visible shift in the idea of what an audience is. It is interesting that such a small percentage of the population is on Twitter than Facebook, however Twitter is the biggest influencer and source for news. This also brings up the topic of fake news and since everyone can share something with the press of a button, how are they verifying their sources?

Journalism has also been quite impacted as Clay Shirley explains in “Last Call: The End of Printed Newspaper.” Both shirley and The Economist agree that news outlet have completely changed and newspapers are not benefiting from it. Many are closing down or having to fire integral parts of the team because the standard is different. Now reporters must be on top of what is trending and interesting in order to be ahead of their peers. Instead of editing videos, news channels are using eyewitness recordings with no editing. A great point Shirley made was that journalists can no longer rely on their employers to provide opportunities to learn new skills to help boost them into the new social media age. This would mostly affect older reporters who are experienced but have a hard time keeping up with the constant stream of information and technology. I thought it was interesting that Shirley mentioned Al Jazeera and how they have been drawing on social media, which I think is very smart because in the middle east people are much farther spread and social media helps bridge that distance. Not everyone has access or the ability to contact Al Jazeera, however many have access to social media and can even live tweet about a current event.

Social media has definitely changed the way people see the world and how we discuss current events. Robert Wynne discussed the future of public relations and how it will continue to adjust to social media in “The Future of Public Relations: Three Forks in the Road.” He believes that there is still opportunity for new outlets because it is still a credible source and can bring more viewership onto a topic. However, a big problem is that public relations firms are being asked to do more but be payed less because since social media is free it brings down public relation’s worth. The PR professional’s role is changing and now more than ever is it important to be apart of social media. Instead of bring the story to people’s attention, PR professionals are using social media to influence public opinion such as commenting on articles or sharing promotion on their own pages. This move toward secret PR strategy will be difficult for older professionals who are not involved in the social media aspect. However, it will be interesting to see how new recruits will be able to mold these new methods.

I have high hopes for the public relations world, however I do worry for journalism, will they be irrelevant in 10 years, or will they prevail?

Stay tuned.